Mr Bing's mission is to introduce America to traditional Northern Chinese street crepes ('jianbing'). For those already familiar with jianbing, Mr. Bing aims to instill a vibrant sense of nostalgia for the China street culture they remember. They pride themselves on exporting "soft Chinese culture" to overseas communities -- in a time when the world is becoming more familiar with a China they never knew before. They envision 'jianbing' becoming a well-known food around the world -- and for the 'Mr Bing' brand & franchise experience to be associated with this, hand in hand.
Born and raised in New York, Brian fell in love with ‘jianbing’ while studying in Beijing in 1998. A graduate of Columbia (MA) & Brandeis (BA) Universities, Brian is fluent in Mandarin Chinese. Prior to launching Mr Bing (老金煎饼) - a chain of Beijing-style street crepe shops - he spent 9 years in Asian equity sales & trading (BNP Paribas, Societe Generale, Macquarie), and 3 years as a TV news producer & reporter (CNBC, Channel News Asia). Brian qualified for the 2002 Winter Olympics in the sport of ‘luge’, and currently competes in Masters swimming. He originally wrote the business plan for Mr Bing in 2001, while a graduate student at Columbia. He lived & worked in China, Singapore, Taiwan & Hong Kong for 13 years, and currently resides in NYC.