Danielle Chang '97GSAS
Danielle Chang is an entrepreneur and founder of LUCKYRICE, a culinary agency
based in New York and creator of the LUCKYRICE Festival (www.luckyrice.com),
a national festival that spotlights Asian cultures and cuisines. Prior to starting
LUCKYRICE, Danielle was the CEO of Vivienne Tam, a fashion and lifestyle
As an entrepreneur, Danielle was the founder and publisher of Simplycity, a
venture-backed, global woman’s lifestyle media company and print magazine
with a readership of 500,000. She is also the founder of Xiao Bao Chinese, a
Chinese language and cultural learning school for young children in SoHo, in
partnership with the Museum of the Chinese in America (MOCA).
Danielle began her career at The New York Times. After earning her Masters
degree in Critical Theory from Columbia University, she was a Professor of
Contemporary Art History at the Rochester Institute of Technology (RIT). In the
mid-1990s, Danielle worked in the art world where she founded ArtWalk Art
Tours of SoHo, curated shows by emerging artists and was a Director of the
Andrea Rosen and Jeffrey Deitch galleries.
Her international experience includes working in Hong Kong as an institutional
equities sales associate for the investment bank Goldman Sachs and as the U.S.
Head of the French creative advertising agency Assouline, where her clients
included Donna Karan, Carolina Herrera and Vivre.
Danielle was born in Asia but currently lives in downtown Manhattan with her
husband Todd and two daughters, Colette and Clarissa.