Danielle Chang '97GSAS


Danielle Chang is an entrepreneur and founder of LUCKYRICE, a culinary agency

based in New York and creator of the LUCKYRICE Festival (www.luckyrice.com),

a national festival that spotlights Asian cultures and cuisines. Prior to starting

LUCKYRICE, Danielle was the CEO of Vivienne Tam, a fashion and lifestyle


As an entrepreneur, Danielle was the founder and publisher of Simplycity, a

venture-backed, global woman’s lifestyle media company and print magazine

with a readership of 500,000. She is also the founder of Xiao Bao Chinese, a

Chinese language and cultural learning school for young children in SoHo, in

partnership with the Museum of the Chinese in America (MOCA).


Danielle began her career at The New York Times. After earning her Masters

degree in Critical Theory from Columbia University, she was a Professor of

Contemporary Art History at the Rochester Institute of Technology (RIT). In the

mid-1990s, Danielle worked in the art world where she founded ArtWalk Art

Tours of SoHo, curated shows by emerging artists and was a Director of the

Andrea Rosen and Jeffrey Deitch galleries.

Her international experience includes working in Hong Kong as an institutional

equities sales associate for the investment bank Goldman Sachs and as the U.S.

Head of the French creative advertising agency Assouline, where her clients

included Donna Karan, Carolina Herrera and Vivre. 

Danielle was born in Asia but currently lives in downtown Manhattan with her

husband Todd and two daughters, Colette and Clarissa.