Aliza Licht graduated the University of Maryland with a B.S. in Neurobiology and Physiology and dreams of becoming a plastic surgeon. After she realized that she couldn't spend a life in scrubs, she decided to pursue her childhood love for fashion and started in the magazine industry. Licht decided to make the jump to fashion public relations in 1998, when she joined Donna Karan International. She is currently the senior vice president of global communications.
In 2009, Licht took on social media on top of her traditional PR responsibilities and created “DKNY PR GIRL” (@dkny on twitter), the company's award winning social media personality for whom she is the singular voice of. The person behind DKNY PR GIRL’s true identity was kept anonymous for two years until October 2011, when Licht revealed herself in a behind the scenes of fashion week video on YouTube.
Licht was most recently featured on the cover of the The New York Times style section in the article “Who Will Be America’s Next Top Mentor?” She is an inaugural TEDx Times Square speaker, a five time Fashion 2.0 award winner (now nominated for Best Twitter for the 6th year in a row), has been profiled by E! News, Good & IBM’s “Figures of Progress”, named one of TIME Style & Design's "Six Women Who Rule the Fashion World", and profiled in The New York Times “PR Girl Revealed as PR Executive”, among many others. Fashionista.com has included Licht in their “50 most influential people in NY fashion” (2013 & 2014) and the New York Daily News listed Licht as #30 in the “Top 50 Most Powerful Women in New York" in 2014.
Licht got much more than 140 characters to share her thoughts with her first book, LEAVE YOUR MARK, available for pre-order now and due out by Grand Central Publishing (U.S.), Hachette Book Group (Canada ) & Little, Brown and Company (U.K. Territories) on May 5, 2015. She lives in New York City with her husband and their two children.